Be sure to check out our new 24-Can XD Series SoftPak!
This isn’t your mom’s old personal soft-sided cooler. This Made in USA cooler packs a serious punch. The Bison SoftPak is tough as nails and keeps ice for up to 24 hours in 120 degree heat. Wrapped in a heavy duty 1000 denier vinyl shell, it’s stronger than any other soft-sided cooler, tear resistant up to 375 pounds and UV protected to ensure it doesn’t fade. With nearly an inch of insulation, this beverage cooler keeps your drinks frosty cold. Use the exterior pocket for dry items or the MOLLE webbing to add your favorite accessories and turn it into a dove hunting, deer hunting or fishing cooler that’s designed just for you.
Made in the USA to support fellow Americans.
Here's what people are saying:
"Great cooler for 18 holes of golf, fits perfectly in the rack on the cart. Works well on a kayak or ATV. Keeps ice well and doesn't leak like other soft-sided coolers."
- Chad H.
"Very versatile and convenient. Whether you are a day tripper or a serious outdoorsman, you will not be disappointed."
- Stephen W.
"We use them in our jeeps when out on trails. Keeps ice all day, even when in and out of it it grabbing drinks. Very durable and easy to clean"
Twice the insulation of most soft-sided coolers providing ice retention that’s twice as good | Side pocket for dry items | MOLLE webbing for customizing with your favorite accessories | Removable shoulder strap
Bison Coolers is a family-owned company. Our family works hard together so you and your family can play hard together. Watch the video to see how working together impacts our relationships and to learn more about our company behind the scenes.
YOUR BRAND SAYS EVERYTHING ABOUT YOUR COMPANY. PUT YOUR NAME ON A PREMIUM, AMERICAN-MADE COOLER THAT WILL LAST LONG ENOUGH TO KEEP YOUR BRAND TOP-OF-MIND FOR YEARS TO COME.