The Made in USA SoftPak you know and love just got a lot better. The XD Series is our best soft cooler to date. Featuring a textured, polyester shell that's not only more durable and better looking but is also resistant to stains, fading, mildew and bacteria. It's used by some of the top boat manufacturers in the world. The new water-resistant YKK zipper is a significant step above the Standard Series SoftPak zippers and keeps the cold air in and hot air out. Beefier hardware and buckles provide even more durability while the padded shoulder strap makes transporting the cooler even easier.
This American-made cooler is tough as nails and keeps ice for up to 24 hours in 120 degree heat. With nearly an inch of insulation, this beverage cooler keeps your drinks frosty cold.
Made in the USA to support fellow Americans.
Keep reading to find out why:
"Everything they advertise it to be... It is solid, light weight and priced right."
- Jim J.
"Very well-made, very well-insulated and is easy to handle."
- Walter T.
"Perfect size, practical, sturdy, and great looking. Well worth every penny."
|- Amazon Customer
Twice the insulation of most soft-sided coolers providing ice retention that’s twice as good | Side pocket for dry items | MOLLE webbing for customizing with your favorite accessories | Removable shoulder strap | Durable, leak-proof TPU liner
Bison Coolers is a family-owned company. Our family works hard together so you and your family can play hard together. Watch the video to see how working together impacts our relationships and to learn more about our company behind the scenes.
YOUR BRAND SAYS EVERYTHING ABOUT YOUR COMPANY. PUT YOUR NAME ON A PREMIUM, AMERICAN-MADE COOLER THAT WILL LAST LONG ENOUGH TO KEEP YOUR BRAND TOP-OF-MIND FOR YEARS TO COME.