It's no secret that at Brute Outdoors we specialize in making the world's greatest coolers. I bet you didn't know that the portable ice chest has only been around for about sixty years. It was invented in 1951 by Richard C. Laramy of Joliet, Illinois. The idea didn't become popularized until a few years later when the Colman Company took Laramy's patent and improved upon it with a galvanized skin and later mass production of plastic units. Coleman was also responsible for popularizing the term "cooler" through their marketing campaigns here in the states. In Australia they are referred to as "esky" or "chilly bin" and in the United Kingdom the common name is "cool-box". No matter what you call it, If you're looking for the toughest ice chest on the market then a Brute Box is the answer.