November 10, 2012 1 min read

This year in record numbers Americans will be watching our new national pastime… FOOTBALL!!!!  Some pledge their allegiance to their favorite alma mater while others prefer the pageantry of the NFL.  But science has proved that red blooded American brutes just cant get enough huck it chuck it football.  Not all teams are created equal though.  I hope you are one of the lucky ones who the football gods smile down upon and victories and playoffs come easy.  Unfortunately for me,  I’m a life long Cowboys fan and the last two decades have been mired in mediocrity.  Its not all bad though because it gives me an excuse for one of my other passions…. BEER!!!

In the words of our forefather Benjamin Franklin “Beer is proof that God loves us and wants us to be happy.”  While some will drink to celebrate victory I find it helps me cope with the fact that the Cowboys just ain’t that good.  Lucky for us the American beer industry is in somewhat of a renaissance.  While Budweiser, Miller, and Coors still dominate the market,  a huge variety of microbrews have sprung up in recent years.  And whether you prefer pilsners or porters or anything in between one thing we can all agree on is they are best when ice cold.  Here at Brute we designed our coolers on two principals, durability and ice retention.  I guarantee our cooler will keep your beer of choice colder for longer then any other cooler on the market.  From rowdy tailgates to backwoods barbecues the Brute Box is right at home in any environment.