If you’re in the market for a new cooler, you probably already know that zeroing in on the perfect cooler for your needs and budget is no easy task. Between countless brands of coolers and their wildly varying models, pricing, and features, how can you know if you’re getting the best cooler for your money? And can you be certain you’re purchasing an American-made product?

Well, for starters, most of our competitors import coolers from other countries, but Bison Coolers are proudly made in the USA. Whether you’re on the hunt for the best camping cooler or searching for the best cooler for fishing, we’ve got what you’re looking for. Read below to find out why Bison Coolers give you the most bang for your hard-earned buck.


First of all, when you decide to invest in a cooler, you’re going to want to make sure it, well, actually keeps food and drinks cool long enough to outlast a summer fishing trip or a winter excursion into the mountains.

Bison coolers are manufactured for longer ice retention and excellent protection from forest critters, thanks to their rotomolded construction and premium-quality insulation. Our coolers also stand apart from the crowd thanks to:

  • Proprietary polyurethane insulation foam that was specially-developed by Bison and matches the ice retention of more expensive brands
  • 2” thick insulation inside the lid for added protection from the sun’s direct heat. (Two-inch insulation runs throughout the walls of the cooler)
  • Silicone, shark fin lid gasket features double-wall construction that circumvents the entire interior lid and makes for an airtight seal


When preparing to purchase a new cooler – especially for outdoor use – durability will probably be one of your concerns. After all, no one wants to spend a pretty penny on a fancy, new cooler for a week-long fishing trip only to have it let you down 75 miles from the nearest outdoor supply store.

When you decide to go with a Bison cooler, you get a top-of-the line product that has:

  • Unique cantilever design lid latches with a breaking point of over 170 pounds of force, which means they won’t break down as fast over time
  • Full-length, self-stop aluminum hinges that’ll ensure the lid stays attached to the cooler no matter what
  • Anti-skid rubber feet that are secured to each cooler and will keep it from sliding around during boating and (off)road trips

Rest assured that ours are industry-leading for a reason. Our coolers are truly built for the harshest environments. For a durable product ideal for hunting, fishing, or backyard barbecues, check out our versatile 50 quart hard cooler.


Most coolers come in common sizes, like 50, 75, or 100 quarts. But what those other big-name brands won’t tell you is that their advertised capacity is almost never the same as their actual capacity.

When you purchase a 125 quart Bison cooler, you get a cooler that actually holds 125 quarts. No gimmicks, no marketing wordplay – you get exactly what you pay for. And you can hold us to that.


In the market for a mobile camping cooler to accompany you on all those outdoor excursions, you’re going to want something that won’t bog you down.

Most Bison coolers can be carried by one person, but are easy for two people to carry thanks to the longer rope handles. Other features that make our coolers easy to use are the:

  • Integrated ruler on the lid that makes it quick and easy to measure your catch
  • Dual, oversized drain plugs on each side for easier draining
  • Open grab rails that make it easy to tie and secure your cooler

If you’re looking for something durable but also highly mobile, consider taking a look at our more compact 25 quart hard cooler here.

Bison Product Shots

Accessories & Customization

If you’re not going with a Bison, you’re missing out on tons of added customization options and accessories that will help make your outdoor experience even better.

Optional add-ons include:

    • Cooler dividers to help separate your cooler’s contents
    • Lid graphics to stand apart from the crowd and mark your cooler as your own
    • Dry goods trays to help keep perishable items cool and dry
    • Traction pads that help your cooler double as a casting or standing platform
    • Bison hauler for ultimate ease of transport. This bad-boy can carry up to 400 pounds and traverse sand, dirt, sod, mud, or pavement
    • Steelcore security straps made of a blend of cut-proof fibers and steel that not only secure your cooler to your tailgate or hauler, but also protect it from theft

Pricing & Warranty

If you want to be sure you’re making a wise purchase, you’re probably a little concerned with the price. Bison coolers are top-of-the-line, rotomolded products that run anywhere from $80 to $100 cheaper than the leading competitor  when comparing similar sizes.  Best of all, we perform just as well – or better.

You can also count on our famous 5-year warranty against manufacturing defects as well as friendly, timely, and reliable customer service. In the rare event that a replaceable part is needed, we’ll ship it to you, free of charge.

More warranty details can be found here.

Is it American-Made?

Finally, a Bison Coolers purchase is a nod toward supporting U.S. businesses and American-made products. Made by outdoorsmen for outdoorsmen, all Bison coolers are manufactured right here in the good ole United States of America – what could be better than that? The same can’t be said for most of those other guys.

Ready to Purchase a Bison cooler?

If you’re ready to bring home an American-made Bison cooler, browse our online selection of products here. And don’t forget to learn more about our unique customization options, perfect for your business or your co-ed summer softball team.