Bison 12 Can - Mossy Oak Camo SoftPak Cooler

I was looking for a good soft cooler to take on a kayak trip down the Buffalo River in TN during the middle of a hot southern summer. I had looked at RTIC/YETI/etc. (great coolers I am sure, but are all made overseas (specifically China)). I stumbled upon Bison during a Google search for USA-made coolers and decided on the 12 can XD size. Got it in just a few days from ordering online and arrived in time to take it on my trip. Nice quality. Very thick insulation. The ice survived all day long - loaded with 8 bottles of water, 2 sodas and some snacks (nut bars and apples) + ice to fill it up. Strapped it to my son’s kayak and away we went for the 10-mile trip. Everything was nice and cold when we took a break- It even survived the boat being capsized (funny story for another time). It took a day or two to dry out, but otherwise performed admirably. Love it. Don’t waste any more time searching for other coolers, get this one - it won’t disappoint.