You asked, we listened!  New pink soft-sided cooler by Bison Coolers available on our website!  The best soft cooler on the market hands down. The Bison SoftPak coolers are great for sporting events, road trips, bringing your own lunch to work, running around town or spending time in the outdoors fishing, hunting or camping.

Pink Soft Cooler Sizes

Bison Coolers pink soft-sided cooler models include both 12-pack and 24-pack models. The SoftPak 12 personal ice chest holds 12 cans and 7 pounds of ice. The SoftPak 24 beverage cooler holds 24 cans and 14 pounds of ice. Enough capacity for any occasion and collapsible to save on storage space!

Bison Cooler Features

Made in USA with American craftsmanship, Bison SoftPaks are manufactured with a heavy duty vinyl that's tear-resistant to 375 pounds. With nearly an inch of insulation, these small coolers keep ice for up to 24 hours in 120 degree heat. MOLLE webbing allows you to add pouches and accessories to fully customize your cooler. An attached bottle opener ensures you always have an opener handy when enjoying some fine local craft beer. The best pink soft cooler on the market!

Made in USA, extremely durable and industry-leading ice retention. That's the Bison Coolers way!

Get yourself a pink soft-sided cooler today! Visit to order one today!