News & Updates

GEN2 Bison Coolers: Learning From Previous Generations

February 08, 2018

The younger generations have always had the benefit of those who have gone before them. They benefit from the failures, successes, lessons, and wisdom of those who have had more time for experience to be their teacher. Our second generation of coolers is no exception.

How to Choose Between a Soft-Sided Cooler and a Hard-Sided Cooler

January 12, 2018

Deciding on whether to purchase a soft side cooler or a hard side cooler can be narrowed down to one primary factor: how you plan to use the cooler.

How to Know if You’re Purchasing the Best Cooler for the Money

December 13, 2017

Between countless brands of coolers and their wildly varying models, pricing, and features, how can you know if you’re getting the best cooler for your money?

19 Christmas Gift Ideas for Him

November 13, 2017

He doesn’t need/want a tie. (That’s like giving a kid underwear as a present.) He’s not really a cologne or aftershave type guy. (It alerts the wildlife he’s coming for them.) You don’t know anything about buying tools to add to his collection. (He’s too picky, if you’re being honest.) Cash feels impersonal (and borders on sketchy). He buys his own sporting equipment. (Phew!) What’s left for you to possibly buy him for Christmas?

Customization Is Our Specialty

November 08, 2017

What does your neighbor’s cooler look like? You don’t even know, do you? Chances are it looks like every other cooler you’ve seen recently and that’s why you don’t remember.