News & Updates

Whether you’re hunting, fishing, picnicking, or simply schlepping snacks for a road trip, the portable cooler has been keeping things chill since the 1950s. But who came up with this marvel of relatively modern technology? The answer is surprising complicated.

Water skiing is great and freshwater fishing is fun, but most Texans know there’s no better way to beat the heat than floating the river in an innertube. There are dozens of rivers in Texas that provide awesome tubing opportunities, so choosing the right one is basically a matter of deciding what kind of experience you want.

If you're looking for some ways to beat the heat, here are some tips to help you keep your cool in the outdoors.

In this article, we’re going to hit some highlights on perhaps the most famous stretch of road to cut through Texas. We’re talking about the Mother Road. The Will Rogers Highway. The Main Street of America. We’re talking about Route 66.

For fans of freshwater fishing, you couldn't ask for better than Texas. The Lone Star State has thousands of lakes, dozens of rivers, and a year-round fishing season. Check out our tips and prepare to pack your trip!

Bison Coolers makes it easy for you, your business or organization to show your appreciation for employees and clients by providing custom products with your branding. Take a look at our customization process with Bobcat Equipment, and how we go from digital logo to a product that creates a long lasting business relationship.

Whether you are accustomed to outdoor living or you are thinking about getting outdoors to camp, fish, hike or hunt for the first time, we at Bison recommend following these simple tips for safety and enjoyment of being in the wilderness.

Big game hunting can be very rewarding. However, that reward can go downhill fast if you don’t have a way to preserve meat until you can get it to a freezer.

What do you expect from a cooler?  What do you really need from a cooler?  What do you need and expect from a cooler company?  Let’s spend a minute or two and talk about how Bison Coolers can answer all of those questions for you.

Bison Pro-Staffers (expert outdoorsmen and outdoorswomen) recommend their favorite Bison products.

More than just camping and tailgating, ice chests have to be tough because we use them for so many things. We searched the Internet for examples of how people use their ice chests to prove our point that the best coolers are the toughest coolers. 

Hunters are not delicate creatures, so the equipment they use shouldn’t be either. Here are five things you need to consider when shopping for a hunting cooler.